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Category: Digital Marketing Page 3

From social media to email campaigns, websites, and search engines, learn how you can leverage digital platforms as powerful marketing tools.
Google's Mobile-First Index: How to Be Prepared

Google’s Mobile First Index: How to Be Prepared

Digital Marketing
This is the last in a three-part series we’ve been writing on Google’s upcoming Mobile-First Index. If you haven’t read…
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Google's Mobile-First Index: The Why and When

Google’s Mobile-First Index: The Why and When

Digital Marketing
In our last blog post, we took a look at the Mobile-First Index, the looming shift in Google’s focus from…
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Google's Mobile-First Ranking: The Who and What

Google’s Mobile-First Index: The Who and What

Digital Marketing
If you’re a business owner with a website, chances are you’ve already made some changes to your site for the…
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5 Tips for Optimizing Your Website for RankBrain

5 Tips For Optimizing Your Website For RankBrain

Digital Marketing
RankBrain is a Google component that is designed to predict the behavior of users through an AI software that learns…
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RankBrain: How a Search Engine AI Ranks Your Website

RankBrain: How A Search Engine AI Ranks Your Website

Digital Marketing
Anyone involved with website design or digital marketing wants to improve their website’s SEO to increase customer traffic. In late…
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Designing for the 4 Types of Web Traffic, Part 2

Designing for The 4 Types of Web Traffic, Part 2

Digital Marketing
Last month, we took a look at two of the four types of traffic your site should accommodate. We covered…
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Designing for the 4 Types of Web Traffic, Part 1

Designing for The 4 Types of Web Traffic, Part 1

Digital Marketing
Does it matter where we come from to get to where we are today? When it comes to visitors to…
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Online Marketing Strategy Illustration

What Kind of Articles Should I Write for SEO?

Digital Marketing
There are a lot of complicated, behind the scenes stuff that goes on when trying to rank well with Google.…
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App or a WebApp/Website: Which should your business be using?

App or a WebApp/Website: Which should your business be using?

Digital Marketing
A few years ago, the trend was to build an app for everything. There was an app for making your…
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A/B Testing: Conversion Rates And Data Analytics

A/B Testing: Conversion Rates And Data Analytics

Digital Marketing
Ads are made to generate business, at the end of the day. It can be hard to know which one…
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A/B Testing: Tracking Results Through Unique Domains

A/B Testing: Tracking Results Through Unique Domains

Digital Marketing
Do you remember the ad for Head-On? “Head-On–Apply directly to the forehead.” It likely qualifies among the top of the…
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How to Create an Effective Landing Page – Part 3

Digital Marketing
Your landing page informs what your purpose, services or offerings are. It does this by walking them through the purpose…
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How to Create an Effective Landing Page – Part 2

Digital Marketing
In this series, we continue our look at what makes an effective landing page. We have previously gone over design…
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Landing Page Graphic

How to Create an Effective Landing Page – Part 1

Digital Marketing
“First impressions are everything”, says the age old adage. When a customer visits your website’s homepage, they will immediately make…
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Infographic: Choosing the Right Colors for Your Website

Infographic: Choosing the Right Colors for Your Website

Digital Marketing
When making your website is an important but difficult task, this infographic is designed to guide you through all the…
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How Relevant Copy Can Improve Your Website's Performance

How Relevant Copy Can Improve Your Website’s Performance

Digital Marketing
With the right copy backing up your website, you have given your content a fighting chance to actually command the…
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Tips For Driving Paid Traffic to Your Online Business

Tips For Driving Paid Traffic to Your Online Business

Digital Marketing
Starting your own online business can be daunting. The possibility of having zero customers or leads on your website can…
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Using Heat Mapping To Improve Your Website's CRO

Using Heat Mapping To Improve Your Website’s CRO

Digital Marketing
A well-designed website can be one of the most important parts of any business success in our modern information age.…
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Creating The Best Logo For Your Brand

Creating The Best Logo For Your Brand

Digital Marketing
A company logo is often the first glimpse of a business that potential customers get. Because of this, having the…
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Conversion Rate Optimization and Why it’s Necessary

Digital Marketing
What is Conversion Rate Optimization? Most people believe they need more traffic to their site in order to get more…
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Tips For Improving Search Engine Results

Digital Marketing
Searching on Google may not be rocket science, but following certain protocols can enhance your Google search experience. The following…
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